The Unicorn Queen
Every entrepreneur aims to be unique and to have products that stand out and meet customers needs. Doe Deere accomplished this with flying colors, quite literally. Doe Deere is the founder and CEO of LimeCrime, a cosmetics brand that features bold, vivid, fantasy-like colors. LimeCrime is definitely unique and has been consistently growing in popularity.
Doe’s Inspiration for Lime Crime
Doe Deere’s inspiration for LimeCrime stemmed out of necessity. Doe had launched a clothing line in 2004 by the same name, LimeCrime, and wanted her models to wear bold, vivid makeup to model the clothing. She couldn’t find exactly what she wanted on the market, so she began creating her own. This lead to the creation of LimeCrime Cosmetics. She drew color inspiration from fairy tales and decided to let a unicorn be the mascot of LimeCrime.
LimeCrime started out humbly as most new businesses do, with an online presence in 2008. Doe marketed her product through video tutorials and since then business has been booming on an international level. LimeCrime is available online and can also be found in retail stores in the United States, Canada, Russia, the Middle East, Mexico, the UK, Australia, New Zealand, Thailand, Indonesia, Poland, and China.
Vegan and Cruelty-Free Products
Doe Deere is an animal lover (as indicated by the company’s mascot) and her vision was to create a vegan and cruelty-free brand. This means that the products are not tested on animals and there are no animal by-products in the cosmetics such as lanolin, beeswax, carmine, etc. LimeCrime is certified by both PETA (People for the Ethical Treatment of Animals) and Leaping Bunny.
Doe Deere, the Philanthropist
There is no doubt that Doe Deere has a colorful and loving heart. As soon as LimeCrime started being successful, Doe Deere wanted to share that success with her favorite charities. As an animal lover, an animal shelter is definitely a charity that she was eager to support. LimeCrime supports Bideawee Animal Shelter located in New York City, NY. Founded in 1909, this shelter is a no-kill shelter. They support the adoption of cats and dogs. Another charity that LimeCrime supports is Girls Inc. This charity was founded in 1864 to help uplift young women after the civil war. Their mission is to “create a safe gathering place for girls to learn and to share in a sisterhood and a strong premise that each girl can develop her own capacities, self- confidence, and grow up healthy, educated, and independent” (girlsinc.org).
LimeCrime has it all–a competitive advantage, a beautiful and intelligent CEO, a loyal fan base, and a giving spirit. There is no doubt that LimeCrime is an amazing company, dedicated to helping their unicorns (this is what LimeCrime calls its customers) express their unique, bold style. With fun, top-quality products, a competitive advantage, and a CEO with a heart of gold, this company will continue to grow exponentially in the future.
Follow Doe Deere on Instagram.