For Brazilians, Roberto Santiago is an innovative entrepreneur who is a part of a group of pioneers who changed the retail ecosystem of the country. The vision of Roberto and likeminded entrepreneurs gave the first experience of shopping mall revolution in Brazil from the late 1980s. He was focusing on the north-eastern state, Paraíba, and chose its capital, João Pessoa, for his shopping mall venture – Manaira Shopping. The shopping mall was opened in late-1989 and went through numerous major and minor expansion processes. It was to contain the growing demand for quality shopping and entertainment in the heart of the city. Interestingly, the unique environment of dining, shopping, entertainment, and services have made it a highly popular destination for the people of Paraíba.
The vision of Roberto Santiago made the Manaira Shopping a grand success as he was always focusing on future. He understands that shopping mall industry is something that needs quick changes according to the trends, and people who can provide the highest shopping and entertainment experience gain the biggest share of the market. The continuous expansion process helped the shopping mall to steadily increase outlets, international brands, footfall, and revenue. Per the recent estimates, the mall receives almost 20 million visitors per year with many new fashion and dining outlets regularly being added under its roof to give ultimate shopping experience to the visitors.
While coming to the shopping mall, it gives an all-out experience to all types of visitors from family, working individuals, young people, and more. The mall has a cinema complex from Cinépolis that offers 11 cinema halls with the latest Active 3D technology, interactive stadium system, state-of-the-art projectors, VIP room, and more to ensure supreme movie experience for the visitors. Game Station, an electronic amusement park, is another major attraction with over 200 games of different genres from fun to adventure. There are specific games to address the age groups, genders, skills, and more. Roberto Santiago was particular to construct a fantastic concert hall inside the shopping mall and brought Domus Hall under its roof. The two-story hall has most-modern technology options and can contain 4,000 people in seats and 10,000 people standing.
The hall is a regular destination for city’s major events, fun and entertainment programs, summits, and more. Interestingly, it also hosts various exhibitions, art and cultural shows, and more. The shopping mall also has nearly 300 fashion outlets, many fast food chains and exotic restaurants, fitness center, bars and pubs, and services including banking, police, attorney, and more. Roberto Santiago is also known as a successful sportsman winning the Brazilian kart championship – the only Brazilian who achieved the feat. He also won many trophies in state championships and motocross competitions. Santiago started his career with Café Santa Rosa.