Brightline’s expansion into Miami signals Wes Edens new strategy in the Transport industry
The Miami and Fort Lauderdale route is a relatively busy route by all standards. Commuters will typically take 45 minutes to and fro, but at rush hour or in case of an accident, it takes up to an hour for the same journey. This route recently got some relief when Brightline introduced a high-speed commuter train. The train will take between 30 and 35 minutes either way. For all these convenience commuters will only have to part with ten dollars for a one-way ticket. This ticket accords them all that comes with the train, including leather seats, free WIFI, charging ports and food service. This is a big saving given that for the same ride an Uber would charge you 40 dollars and probably get stuck in traffic for hours on end. The train will have a top speed of 80 mph and this Brightline believes is sufficient.
Brightline which falls under the transport and infrastructure division of the Fortress Investment Group, a company co-founded by Wes Edens is now looking to expand to West Palm Beach.
The train designed by an American company Rockwell Group is one of the reasons Wes Edens believes that they are fully capable of meeting the needs of clients. The reason Fortress opted to build in America boils down to the understanding of their local clientele, this they believe would help passengers have a better experience and at the end of the day continue to use the train.
The Fortress Investment Group was founded in 1998, over the years, it has grown into a 41 billion asset management company that has diverse investments in almost all areas of the economy. Wes Edens and his partners have overseen this growth and today the company employees more than 915 professionals brought from all over. The group has been an investor in the transport industry, and it is thus no surprise that Brightline was able to capture the imagination of Miami commuters the way they did. Wes Edens during the launch hinted that they might be expanding their service out of state but remained cagey about the exact detail. Thus, keep an eye out for any new developments.