Lori Senecal: Climbing the Ladder of Success

For a long time, the corporate world has been dominated by men. However, in the last couple of years, many women have been breaking the glasses ceiling and climbing the ladder of success. One such iconic woman is Lori Senecal. She has overcome all odds to be the first female to serve as the Global C.E.O of the CP+B, reveals Forbes Magazine.

The Global Chief Executive Officer position was recently launched to oversee the growth and expansion of the company and to manage the coordination of eight international offices owned by the Company.

Lori is a leader, and a specialist in the field and her appointment to the position is expected to yield significant returns. In the last two years that she has served in the position, Lori has managed to make an impact in the Company by creating an agency that is collaborative and offers quality services to the international market.

Under her leadership, the Company attained great success and led to its recognition by the Advertising Age. CP+B was recognized by campaignlive.com among the ‘Creativity Innovators of the Year.’ Lori was also named among the ‘Agency Executives to Watch’ in 2016.

Before joining the CP+B, Lori was serving as the Chief Executive Officer and the President of the MDC Partner Network. In this position, she was responsible for leading the team to achieve the company’s vision. Lori Senecal was also responsible for partnering with the MDC Partner agencies to promote growth throughout the network.

Lori served the KBS+ Company for four years: as the President, the Chief Executive Officer, and Chairman. Under her leadership, the Company grew from 250 employees to 900 people. KBS+ was recognized as the best place to work in New York City by Crain. It was also included in the Advertising Age ‘Standout Agencies’ for three years. Lori served as the Global Executive Chairman of the KBS+ for seven months.

Over the course of her career, Lori has managed to work for renowned companies including Coca-Cola, BMW, Nestle, and the McCann Erickson Company.

Different organizations have honored Lori. In 2013, she was honored with a Quantum Leap award for leadership and innovation at the AWNY Game Changer awards. The following year, Advertising Age names her among the ‘Women to Watch.’ She serves on the Ad Council Board of Directors. See, http://www.adweek.com/tag/lori-senecal/.

Lori holds a Bachelor of Commerce Degree in Marketing and Finance from McGill University.

How a one man is determined to become the best advertising expert in Brazil.

One of mot acknowledged person on the advertisement Industry in Brazil is Jose Borghi. He is currently the CEO and Founder of the Mullen Lowe ad agency. Jose graduated from PUC-Campinas with a degree in propaganda and Advertising something that helped in shaping his career. Born in PresidentePrudente, Borghi realized he had a passion for advertising while he was still in junior high school. He realized his interest after his sister asked for his help in preparing a show at the Castro Neves Theater. While he was helping his sister, he came across an ad commercial that and won an award at Cannes and made Borghi determined to one day earn the award in future.

He has gradually become acknowledged advertising expert from his various works that have created a large impact in the industry and the general population. One of his best works is the Mammals of Parmalat where children were singing catchy jingles with costumes of stuffed animals. His career journey began at Standart Ogilvy where he was an editor. Later, he joined various agencies such as FCB that helped in giving him a good experience shaping his skills. For an individual to be successful one must have a good educational background together with a vast experience.

After having gained the required experience, JoseĀ  Borghi decided to establish his own ad agency, BorghiErh with the help of his partner, Erh Ray. Lowe decided to purchase the company in 2016 after seeing how successful it was despite not having backing capital or investors. The name was changed from BorghiErh to Borghi Lowe after it had been purchased by Lowe. To increase their market presence, Borghi Lowe and Mullen Lowe merged under one umbrella to form Mullen Lowe Group. Andre Gomes and Borghi became the co-CEOs of the new firm hoping to bring positive results.

Jose Borghi has always hoped to make a change in the advertising and marketing industry in Brazil. To do this, he knows he cannot do it alone, and this is the reason as to why he share his knowledge with other people in his online hubs. Change can never be impacted by one individual as it requires help from other people something Jose is aimed at achieving through sharing his knowledge.