Alexandre Gama is a creative professional as well as a Brazilian entrepreneur who operates in both the advertising and communications field. The top businessman is associated with Neogama, where he is not only the CEO and CCO but also the founder. Neogama is one of the largest advertising agencies in all of Brazil.
Gama got started in a career in advertising while working as a copywriter at Ogilvy, where he also won both the gold and the silver Cannes Lions. This successful entrepreneur also spent some time at BBDO, ALMAP, DM9 and the Young & Rubicam where he went on to win numerous awards, including the honor of winning the notoriety of Agency Of the Year two different times.
In his early years, Alexandre Gama went through the Armando Alvares Penteado Foundation (FAAP) to receive a degree in Advertising and Communications before moving onward into the business world.
He started Neogama back in 1999, and the company grew to be known as the fastest growing advertising agency in the country. BBH joined forces with Neogama in 2002 to form Neogama/BBH. Throughout his career, he has had the honor to win 18 Cannes Lions, and he is well known all over the globe for the vast amount of work that he has done for top brands such as UMBRO, Pepsi, Audi, and VW.
Related: Announcement Therapy With Tread Test, Created By Neogama For Asics, Win Three Lions At Cannes Film Festival
One of mot acknowledged person on the advertisement Industry in Brazil is Jose Borghi. He is currently the CEO and Founder of the Mullen Lowe ad agency. Jose graduated from PUC-Campinas with a degree in propaganda and Advertising something that helped in shaping his career. Born in PresidentePrudente, Borghi realized he had a passion for advertising while he was still in junior high school. He realized his interest after his sister asked for his help in preparing a show at the Castro Neves Theater. While he was helping his sister, he came across an ad commercial that and won an award at Cannes and made Borghi determined to one day earn the award in future.
He has gradually become acknowledged advertising expert from his various works that have created a large impact in the industry and the general population. One of his best works is the Mammals of Parmalat where children were singing catchy jingles with costumes of stuffed animals. His career journey began at Standart Ogilvy where he was an editor. Later, he joined various agencies such as FCB that helped in giving him a good experience shaping his skills. For an individual to be successful one must have a good educational background together with a vast experience.
After having gained the required experience, Jose Borghi decided to establish his own ad agency, BorghiErh with the help of his partner, Erh Ray. Lowe decided to purchase the company in 2016 after seeing how successful it was despite not having backing capital or investors. The name was changed from BorghiErh to Borghi Lowe after it had been purchased by Lowe. To increase their market presence, Borghi Lowe and Mullen Lowe merged under one umbrella to form Mullen Lowe Group. Andre Gomes and Borghi became the co-CEOs of the new firm hoping to bring positive results.
Jose Borghi has always hoped to make a change in the advertising and marketing industry in Brazil. To do this, he knows he cannot do it alone, and this is the reason as to why he share his knowledge with other people in his online hubs. Change can never be impacted by one individual as it requires help from other people something Jose is aimed at achieving through sharing his knowledge.