Everybody has heard horror stories of the bullying incident that had long-term consequences. Kids fear for their safety when they go to school, and every day is just another day that they have to get through. Sometimes the result can be fatal. Adults can be bullied as well, but this is a different form of bullying. Just as it does not require courage for a bully to walk up to a smaller, younger kid on the playground, it also does not require courage for a cyber-bully to get on the Internet and smear another person. Cyber-bullying could have a fatal effect or at a minimum, forever ruin the reputation of a good person. Fortunately, companies such as Profile Defender will stand for the little guy, helping them to navigate through the attacks and emerge untainted.
Misinformations Spreads Like Wildfire
When you are on the Internet, all sources appear to be equal. If you are reading a post from an esteemed scholar, it might look no more credible than the pseudoscience written by a laymen. People tend to just accept what sounds more interesting or what corresponds better to what they already believe. Cyber-bullies take advantage of this. They often use what are known as click-bait articles to spread misinformation. These click-bait articles will flood social media outlets quickly and effectively smear a company or individual.
“Maybe I’ll Move To Paris?”
After being victimized by a smear campaign, you might think that it is time for you to move to Paris after all. You have been thinking about it for awhile and now with this incident, it is time to get away. Well, even going across the world will not solve this problem. The Internet will follow close behind, like a companion. Even if you relocate or wait ten years, the smear campaign will still be there. The Internet remembers.
Anybody in the public spotlight, such as a small business owner, could be victim to a smear campaign. That is why companies such as Profile Defender are so integral to success. Branding requires not only self-promotion but also self-defense.