Russian born Unicorn Queen, Doe Deere is the ever popular CEO and founder of the cosmetic company Lime Crime. Doe grew up in New York City and started out in the world of fashion design. She was a highly successful woman business owner in a time when women didn’t always make it far in business. In 2008 and the early stages of the internet, Doe took her cosmetic company online and took her place in the female owned business category of successful entrepreneurs.
Doe and her husband are now working their operations from Los Angeles, CA and she has done her best to make sure that the company is living up to the expectations of the Vegan community. Lime Crime is a company who makes the cosmetics that Vegans can wear and be proud of. You can find eye shadows, pigments that are loose and fun to wear and a pocket full of rainbow colored products that include liners, nail polishes and lip glosses as well as liquid liners.
The reason Doe Deere started the cosmetic business was because she was designing clothes and she wanted makeup to enhance what she was doing. She wanted brighter and bolder colors. Doe tried to find these makeup colors on the market but, all the colors available were bland an boring. As a result, Doe had to create the colors that she wanted to mix and match with her clothes and as a result, Lime Crime was born. Creating an imaginative and cruelty-free makeup that was brand able and easy to distribute took some time and talent, but, Doe knew it would be well worth it.
Doe started the whole Lime Crime company with a large dream and a show string pocket book. Doe had around a hundred dollars that she could spare to start her cosmetic launch. She used her experience in the world of fashion and business and created the company from the ground up. Once Doe got into makeup development, she never looked back. Her passion for makeup and artful color shined so bright that people started to notice. Doe knew at that time in her life that she had found her passion and created a great way to make income.
She started to blog and listen to the feedback that people gave her. She adjusted her product line to accommodate requests and she started selling more and more product. Soon Doe knew for sure that she was on to the right business model. She wanted to make sure that everything Lime Crime created catered to Vegans too and that idea still holds true today because the whole line of cosmetics is Vegan friendly. Doe still wanted the line to be fun and hold up to everyday wear. She looked hard and long to find the correct partners on the laboratory end of things. It helped to create the perfect conditions and uphold that Vegan commitment. Doe often talks to university students and future business leaders and encourages them to listen to their heart and create their dream life. Doe tells everyone that the heart always knows and she’s right, because thats how Lime Crime was born.
Visit https://limecrime.com to learn more.