JD.com, or as known by many as Jingdong Mall is the world’s biggest retailer, is making it a very merry Christmas for millions of people in China. JD.com has partnered with Sanrio to make the beloved Hello Kitty franchise available in China in time for the holidays. Jingdong will be using the Hello Kitty merchandise in conjunction with many of the products it already sells. From electronics to food, the Hello Kitty characters and logo will appear on many of JD.com’s products starting from December 22nd.
Jingdong will also be releasing special gift boxes for the holidays. These gift boxes will have the characters dressed in outfits especially for the festive period. JD.com is not limiting the promotion to its online empire. They will also be offering a range of products and a special photo booth at Beijing’s Wangfujing APM shopping mall. People will be able to take photos with the Hello Kitty characters.
It will operate in conjunction with JD.com’s online buying options. It is all part of JD.com’s commitment to keep brick and mortar stores in business. While JD.com has such a large market share, it would be possible for them to put traditional stores out of business, but they are determined to allow shoppers to access their products in a variety of ways. See This Article to learn more.
JD.com plans on adding more characters as they move forward, and they will offer more beloved characters to the Chinese. It is not the first time the company has been associated with famous characters from popular culture. Earlier this year they partnered with Justice League characters. Their aim is to bring all of these toys and merchandise to the 300 million Chinese who want access to their favorite cartoons and movies
JD.com launched the promotion with a video in which the Hello Kitty characters wished everyone a merry Christmas. It was the first step in allowing the Chinese access to some of their favorite characters.