Norman Pattiz Is Bringing Advertisers To Podcast Listeners With Great Effect

Companies looking to explore new advertising options in order to keep pace with the changes in technology usage have always had the ability to present their product during podcasts, but until now there has not been too much information regarding the effectiveness of that method.

Now, thanks to the efforts of PodcastOne founder Norman Pattiz, the results of a study have been released, and the data clearly indicates that podcast listening consumers are definitely perceptive across many categories to the advertisers there. Learn more about Norman Pattiz: http://regents.universityofcalifornia.edu/about/members-and-advisors/bios/norman-pattiz.html and http://dashconference.com/speakers/norman-pattiz/

The PodcastOne company collaborated with Edison Research who is a leader in consumer studies such as the one just delivered. Brand lift is basically the measurement of perceptions and behaviors of a consumer after they have been exposed to advertising in general, and podcast advertising in this study.

When it is compared to pre-study indicators then the difference can allow companies to see how much of an effect their efforts are having so that advertising dollars can be used in an efficient manner. All of the data from the Edison Research study (shown here) shows that podcast advertising has nice effect.

PR Newswire believes that some of the key metrics to support this quality were specified by Norman Pattiz. For example, 7% of podcast listeners were able to mention a specific grocery brand when polled before the study, but afterwards this number shot up to an impressive 60%. Another indicator which saw a similarly impressive improvement was the number of respondents with a “very favorable” opinion of an automobile aftermarket product.

Those who expressed such an opinion rose from 18% before the study to over a third of the consumers after exposure. Three separate 2016 studies all resulted in similar data across a myriad of metrics that proves podcast advertising to be a worthwhile investment for companies.

Executive chariman Norman Pattiz of PodcastOne has always felt that his nation-leading advertiser-supported podcast network improves brand impact in a way that the more traditional forms of advertising just cannot do.

Edison Research and their qualified team seems to heavily support this supposition by showing relevant data that should have companies looking for ways to leverage their own campaigns with PodcastOne which offers over 340 hours of original programming every week. Listeners of over 200 of today’s most popular podcasts can all be reached so that brand lift can be achieved through such advertising formats. It is a win-win situation for all involved in the field of podcasts.

Invest In A Better Future Today With The US Money Reserve

The Dangers Of Being Unprepared

It’s never a god idea to go into the future without some plan for your investment.s You never know when the economy will tank or when something will happen that forces you to reconsider where to put your money. This is why you need to consider one of the most powerful and reliable assets anyone can have. Consider buying yourself some gold today and keeping your retirement safe from the tides of uncertainty.

Precious Metals Are Worth It

Precious metals are an exceptionally good investment to make when you believe the economy might be going in the wrong direction or when there’s something disastrous prepared for us. Learn more about US Money Reserve: http://epodcastnetwork.com/u-s-money-reserve-ceo-angela-koch-discusses-leadership-culture-and-kpis/

History is filled with entire economies that have protected themselves using wealth derived from gold and silver. There have been wars fought over precious metals. Recent examples of why you should choose gold can be seen in the recent Brexit controversy.

After the decision to leave the European Union was made last summer, many were shocked with how the economy of the United Kingdom reacted. In order to prepare for this future they bought all of the gold Brexit coins they could.

Why Choose The US Money Reserve?

The US Money Reserve specializes in finding ways to help you make the best investment you possibly can. They work with only the best precious metals derived from American sources so you can trust that the gold you receive is actually as pure as claimed.

Many former employees of the U.S Mint work for the US Money Reserve and have made this private distributor of precious metals one of the best distributors out there. You will hardly find anyone with the same level of expertise offering something of this value.

Prepare For The Future

Don’t let the future sneak up on you unprepared. You want to have just about everything you can prepared for the future. There is no better way to do this than to use the US Money Reserve to give yourself the edge you need.

There are times when you are certain the future is going to be bright and there are others where you can’t be sure of what ‘s going to happen years from now. Thanks to the US Money Reserve it doesn’t matter exactly what you’ll see in the future. You are going to be prepared for what happens next.

Why Entrepreneurs Need a Guide To Online Reputation Management

If there is one thing that entrepreneurs need in order to succeed, it is a good reputation. However, people need to know how to build a good reputation before they start trying to do so. This is where an entrepreneur’s guide to online reputation management comes in. This type of guide goes into everything the entrepreneur needs to know about building an online reputation that is good for their company. When people have a good online reputation, they are going to be able to have a popular and successful business. This is very difficult with a questionable reputation.

One of the most important things for entrepreneurs to do is know their world. When they have an understanding of their world, then they are going to be better able to navigate it. For online businesses, entrepreneurs need to pay attention to the search results. After all, this is a world where success depends on the types of results that appear on the search engines. Therefore, entrepreneurs have to take every step to make sure that there are no bad results in their names. All it takes is one bad result in order to scare a potential customer away from the company.

Among the suggestions that come with an entrepreneurs guide to online reputation management are building a website, making an about page, add an active element, put in a call to action and making contact easy. These are very important aspects to not only online reputation management, but a successful online business in general. People who visit the site often look for something that is new. If the entrepreneur does not have enough time to add new content, then he might do well to hire someone who could add content to the site so that he would be able to focus on other aspects of the business.

Browsing Through The Online Mall To Find Fabletics

The internet can be a lot like a mall sometimes. For one thing, the whole world is right behind the computer screen. In some cases, it is right in the palm of a person’s hands. Therefore, they can not only look at all of the different clothing stores that are available online but also learn about the different facts behind the stores. One thing about the internet is that it exposes information about almost every store which gives customers a better idea as to whether or not they want to do business with the company that sells clothes or other products.

 

One company that has a lot of information released about it is Fabletics. This is the star child of the TechStyle family. This company has used technology and fashion in order to bring about a change in fashion. Fabletics has taken a look at the activewear category and made some adjustments in the category in order to bring more attention to athleisure. This type of style takes the traditional clothing styles of activewear and mixes it up with different styles of clothing. This results in more variety in clothing for athletes. Even men get to experience more of a sense of adventure with the outfits that are offered by the brand.

 

Customers will find that the uniqueness does not stop with the products. They are also going to find that the website offers a lifestyle quiz for people who decide to register an account. Fabletics takes the membership seriously and expects each member to take it seriously because they are paying for the membership.

 

The approach of Fabletics is a lot different to the approach of online retailers. For one thing, Fabletics is a lot similar to club stores such as Costco. They have their customers sign up for memberships so that they can take advantage of the savings they could get from the items that are for sale. Then the customers get a free outfit each month as a bonus for their loyalty. This encourages customers to keep up with their shopping at TechStyle brands for their styling needs.

An Overview of David L. Giertz

Mr. David Giertz is a financial advisor who works for Nationwide Investment Services Corporation in Dublin, Ohio. He has a 31-year experience and passed all the exams required to be a financial advisor.

Also known as Dave, he has been the Senior Vice President-Nationwide Financial Distribution and Sales at Nationwide Life Insurance Company since April 3, 2013. David Giertz served as the president of Nationwide Financial Distributors Inc. since March 2013. He also acts as the director, senior vice president, and president of several other national full companies. He served as the vice president of sales at NF Sales (Bank Channel), FI/WH and Nationwide Financial Services, Inc. at different times.

David Giertz answered a few questions about a new study that showed that retired individuals or those approaching to retire, misunderstand social security. According to David Giertz our parents and grandparents are drying up and going away yet, they had benefits and pensions. He says it is important than ever to come up with a retirement income plan that ensures that you are maximizing social security benefits on Twitter.

The study that was conducted by Nationwide Retirement Institute says that 30% of retired people receive fewer benefits than they expected. In fact, Giertz firm says that study found out that 37% of individuals who retired recently and in the past said that health problems prevent them from living the retirement life they expected. The study on cnbc.com showed that only one out of four retirees is living a good retirement life they expected. In addition, most of the retirees claimed those health problems came earlier than anticipated.

According to Giertz at https://vimeo.com/davidgiertz, people with advisors are less likely to say they are not living the retirement they expected. He urges people that if their advisor is not talking about their social security, then they should consider changed.

Lori Senecal: Climbing the Ladder of Success

For a long time, the corporate world has been dominated by men. However, in the last couple of years, many women have been breaking the glasses ceiling and climbing the ladder of success. One such iconic woman is Lori Senecal. She has overcome all odds to be the first female to serve as the Global C.E.O of the CP+B, reveals Forbes Magazine.

The Global Chief Executive Officer position was recently launched to oversee the growth and expansion of the company and to manage the coordination of eight international offices owned by the Company.

Lori is a leader, and a specialist in the field and her appointment to the position is expected to yield significant returns. In the last two years that she has served in the position, Lori has managed to make an impact in the Company by creating an agency that is collaborative and offers quality services to the international market.

Under her leadership, the Company attained great success and led to its recognition by the Advertising Age. CP+B was recognized by campaignlive.com among the ‘Creativity Innovators of the Year.’ Lori was also named among the ‘Agency Executives to Watch’ in 2016.

Before joining the CP+B, Lori was serving as the Chief Executive Officer and the President of the MDC Partner Network. In this position, she was responsible for leading the team to achieve the company’s vision. Lori Senecal was also responsible for partnering with the MDC Partner agencies to promote growth throughout the network.

Lori served the KBS+ Company for four years: as the President, the Chief Executive Officer, and Chairman. Under her leadership, the Company grew from 250 employees to 900 people. KBS+ was recognized as the best place to work in New York City by Crain. It was also included in the Advertising Age ‘Standout Agencies’ for three years. Lori served as the Global Executive Chairman of the KBS+ for seven months.

Over the course of her career, Lori has managed to work for renowned companies including Coca-Cola, BMW, Nestle, and the McCann Erickson Company.

Different organizations have honored Lori. In 2013, she was honored with a Quantum Leap award for leadership and innovation at the AWNY Game Changer awards. The following year, Advertising Age names her among the ‘Women to Watch.’ She serves on the Ad Council Board of Directors. See, http://www.adweek.com/tag/lori-senecal/.

Lori holds a Bachelor of Commerce Degree in Marketing and Finance from McGill University.

Securus Invites GTL to A Superiority Contest

Securus Technologies has called out its fierce rival GTL, to an open challenge where a sovereign judge will decide which of the two institutions is better than the other. Securus provides technology and communication services in penitentiaries across the country. The challenge, seen as a clash of titans, will seek to establish which company has the most advanced infrastructure as well as excellent customer ratings. Besides, the diversity and quality of products and services will also be examined.

 

Securus’ CEO, Rick Smith, pointed that GTL had used litigation to prove their superiority over his firm. Rick stated that an independent judge would be the best solution to the conundrum. He added that the claim made by GTL was not just, mainly because they had invested a huge amount of money, over $670 million in their franchise. The money was used in venture acquisitions and innovation of new products, including a world-class technology center as well as a customer service point. On the contrary, GTL had invested less than 10% of Securus’ stake.

 

Rick claimed to have knowledge of GTL platforms because they used to have similar technology. He named Securus’ extensive collection of products as an advantage over GTL. The CEO also revealed that while GTL sources its customer care staff from Mexico, Securus hires locals and trains them extensively before dispatching them. Furthermore, he noted that Securus boasts of the world’s largest Voice over Internet Protocol (VOIP) platform within prisons. Unlike GTL’s obsolete platforms, VOIP is cheaper and upgradeable.

 

Rick categorically stated that GTL could not match their technological infrastructure. He proceeded to show off their sate of the art equipment, ranging from biometric systems to data analytics.

 

According to Rick, former GTL clients who have used services from both companies, have approved the supremacy of Securus. The reason behind the admission was that Securus offered better technology, customer service and above all, value for money.

 

Rick concludes by urging GTL to take up the challenge – but added that if he were in GTL’s shoes, he would decline because they just cannot beat Securus.

 

How a one man is determined to become the best advertising expert in Brazil.

One of mot acknowledged person on the advertisement Industry in Brazil is Jose Borghi. He is currently the CEO and Founder of the Mullen Lowe ad agency. Jose graduated from PUC-Campinas with a degree in propaganda and Advertising something that helped in shaping his career. Born in PresidentePrudente, Borghi realized he had a passion for advertising while he was still in junior high school. He realized his interest after his sister asked for his help in preparing a show at the Castro Neves Theater. While he was helping his sister, he came across an ad commercial that and won an award at Cannes and made Borghi determined to one day earn the award in future.

He has gradually become acknowledged advertising expert from his various works that have created a large impact in the industry and the general population. One of his best works is the Mammals of Parmalat where children were singing catchy jingles with costumes of stuffed animals. His career journey began at Standart Ogilvy where he was an editor. Later, he joined various agencies such as FCB that helped in giving him a good experience shaping his skills. For an individual to be successful one must have a good educational background together with a vast experience.

After having gained the required experience, Jose  Borghi decided to establish his own ad agency, BorghiErh with the help of his partner, Erh Ray. Lowe decided to purchase the company in 2016 after seeing how successful it was despite not having backing capital or investors. The name was changed from BorghiErh to Borghi Lowe after it had been purchased by Lowe. To increase their market presence, Borghi Lowe and Mullen Lowe merged under one umbrella to form Mullen Lowe Group. Andre Gomes and Borghi became the co-CEOs of the new firm hoping to bring positive results.

Jose Borghi has always hoped to make a change in the advertising and marketing industry in Brazil. To do this, he knows he cannot do it alone, and this is the reason as to why he share his knowledge with other people in his online hubs. Change can never be impacted by one individual as it requires help from other people something Jose is aimed at achieving through sharing his knowledge.

Does US Money Reserve Only Have US Mint Products?

If you want US Mint gold coins, then the US Money Reserve might be one of the best places to find them. Many confuse the two names, but they are not affiliated. It is true that the present president of the US Money Reserve – Philip N. Diehl – was the 35th US Mint Director; but, now he is working for the private company.

 

So, some folks know that they can purchase US Mint products from US Money Reserve, but what about other products? Sometimes, you might want to diversify your holdings with a little variety.

 

“US Mint Specialty”

 

The primary gold coins found on the new US Money Reserve website are from the US Mint: commemorative Pearl Harbor, American Eagle and Buffalo products. While this is a great selection, there are also some great gold coins from other nations. Foreign coins might offer different sizes and purity levels than the American coins.

 

Portfolio diversification is advocated by the “Free Gold Information Kit,” you can get on the US Money Reserve website. So, can you diversify with gold coins from other mints, by visiting the US Money Reserve?

 

The answer is “Yes!”

 

You can purchase Canadian Maple Leafs, Austrian Philharmonics and South Africa Gold Krugerrand gold coins at US Money Reserve. This gives you a nice variety.

 

“Perth & Other Mint Products”

 

You can also purchase gold bars from Perth and other private mints. The Perth Mint is located in Australia; the country has a robust gold mining industry. The Perth products are usually very rare and highly valued in the gold community.

 

If you want larger gold bars, then the 1 Kilo Gold Bar (32.5 ounces) of .999 pure gold might be best. This is a good way to diversify out of stocks or bonds. A knowledgeable account executive is standing by to assist you with your order. US Money Reserve even tells you how many are in stock.

 

“Live Chat Help”

 

You can find the most popular gold coins at the US Money Reserve. You can diversify your portfolio by asset, precious metal or mint.

Stand Firm Against Cyber-Bullies With Profile Defender

Everybody has heard horror stories of the bullying incident that had long-term consequences. Kids fear for their safety when they go to school, and every day is just another day that they have to get through. Sometimes the result can be fatal. Adults can be bullied as well, but this is a different form of bullying. Just as it does not require courage for a bully to walk up to a smaller, younger kid on the playground, it also does not require courage for a cyber-bully to get on the Internet and smear another person. Cyber-bullying could have a fatal effect or at a minimum, forever ruin the reputation of a good person. Fortunately, companies such as Profile Defender will stand for the little guy, helping them to navigate through the attacks and emerge untainted.

Misinformations Spreads Like Wildfire

When you are on the Internet, all sources appear to be equal. If you are reading a post from an esteemed scholar, it might look no more credible than the pseudoscience written by a laymen. People tend to just accept what sounds more interesting or what corresponds better to what they already believe. Cyber-bullies take advantage of this. They often use what are known as click-bait articles to spread misinformation. These click-bait articles will flood social media outlets quickly and effectively smear a company or individual.

“Maybe I’ll Move To Paris?”

After being victimized by a smear campaign, you might think that it is time for you to move to Paris after all. You have been thinking about it for awhile and now with this incident, it is time to get away. Well, even going across the world will not solve this problem. The Internet will follow close behind, like a companion. Even if you relocate or wait ten years, the smear campaign will still be there. The Internet remembers.

Anybody in the public spotlight, such as a small business owner, could be victim to a smear campaign. That is why companies such as Profile Defender are so integral to success. Branding requires not only self-promotion but also self-defense.