Securus Technologies has called out its fierce rival GTL, to an open challenge where a sovereign judge will decide which of the two institutions is better than the other. Securus provides technology and communication services in penitentiaries across the country. The challenge, seen as a clash of titans, will seek to establish which company has the most advanced infrastructure as well as excellent customer ratings. Besides, the diversity and quality of products and services will also be examined.
Securus’ CEO, Rick Smith, pointed that GTL had used litigation to prove their superiority over his firm. Rick stated that an independent judge would be the best solution to the conundrum. He added that the claim made by GTL was not just, mainly because they had invested a huge amount of money, over $670 million in their franchise. The money was used in venture acquisitions and innovation of new products, including a world-class technology center as well as a customer service point. On the contrary, GTL had invested less than 10% of Securus’ stake.
Rick claimed to have knowledge of GTL platforms because they used to have similar technology. He named Securus’ extensive collection of products as an advantage over GTL. The CEO also revealed that while GTL sources its customer care staff from Mexico, Securus hires locals and trains them extensively before dispatching them. Furthermore, he noted that Securus boasts of the world’s largest Voice over Internet Protocol (VOIP) platform within prisons. Unlike GTL’s obsolete platforms, VOIP is cheaper and upgradeable.
Rick categorically stated that GTL could not match their technological infrastructure. He proceeded to show off their sate of the art equipment, ranging from biometric systems to data analytics.
According to Rick, former GTL clients who have used services from both companies, have approved the supremacy of Securus. The reason behind the admission was that Securus offered better technology, customer service and above all, value for money.
Rick concludes by urging GTL to take up the challenge – but added that if he were in GTL’s shoes, he would decline because they just cannot beat Securus.