One such iconic woman is Lori Senecal. She has overcome all odds to be the first female to serve as the Global C.E.O of the CP+B, reveals Forbes Magazine.
The Global Chief Executive Officer position was recently launched to oversee the growth and expansion of the company and to manage the coordination of eight international offices owned by the Company.
Lori is a leader, and a specialist in the field and her appointment to the position is expected to yield significant returns. In the last two years that she has served in the position, Lori has managed to make an impact in the Company by creating an agency that is collaborative and offers quality services to the international market.
Under her leadership, the Company attained great success and led to its recognition by the Advertising Age. CP+B was recognized by campaignlive.com among the ‘Creativity Innovators of the Year.’ Lori was also named among the ‘Agency Executives to Watch’ in 2016.
Before joining the CP+B, Lori was serving as the Chief Executive Officer and the President of the MDC Partner Network. In this position, she was responsible for leading the team to achieve the company’s vision. Lori Senecal was also responsible for partnering with the MDC Partner agencies to promote growth throughout the network.
Lori served the KBS+ Company for four years: as the President, the Chief Executive Officer, and Chairman. Under her leadership, the Company grew from 250 employees to 900 people. KBS+ was recognized as the best place to work in New York City by Crain. It was also included in the Advertising Age ‘Standout Agencies’ for three years. Lori served as the Global Executive Chairman of the KBS+ for seven months.
Over the course of her career, Lori has managed to work for renowned companies including Coca-Cola, BMW, Nestle, and the McCann Erickson Company.
Different organizations have honored Lori. In 2013, she was honored with a Quantum Leap award for leadership and innovation at the AWNY Game Changer awards. The following year, Advertising Age names her among the ‘Women to Watch.’ She serves on the Ad Council Board of Directors. See, http://www.adweek.com/tag/lori-senecal/.
Lori holds a Bachelor of Commerce Degree in Marketing and Finance from McGill University.