Diversifying your brand through new ventures, acquisitions in addition to mergers is a good strategy for growing your business. Instead of relying on the core business alone to make money, a diversified brand is flexible enough to offer more options when it comes to different economic changes. At the same time, diversification can vastly increase management costs as well as a bureaucracy to the point of making the portfolio unsuccessful. Your objective should be generating higher profits. As Jose Auriemo Neto illustrates in his career, portfolio diversification leads to the growth and development of a brand. At 27 years old, Jose Auriemo Neto delved into the leadership docket of JHSF.
Being the firstborn son of Fabio Auriemo who was a co-founder of the company, he threw in his leadership skills into the firm thereby enabling it to succeed. He worked hard to ensure that the management takes up useful policies that developed its portfolio. Jose Auriemo Neto has over the years learned to diversify the company’s portfolio by cheerleading projects such as creating the Parkbem parking lot at the age of 17. The project would then cultivate significant interest in his managerial roles. The ability to deliver impeccable results has been his strength when it comes to leading JHSF. Today, Jose Auriemo Neto is the man behind the development of shopping malls such as Cidade Jardim Shopping Complex and Metro Santa Cruz. The company would then give JHSF some space to focus on the luxury market thereby exceeding its expectations.
JHSF is prominent for being Brazil’s leading real estate property developer. It has been a significant controller of the development of various properties including the management of domestic in addition to commercial rental property, construction, besides improvement of high-end commercial premises and restaurants among others. JHSF has also been serving Brazil’s real estate property market for more than three decades. The company has a wealth of vast experience in delivering the right products to its clients. Currently, the management understands that the country faces a shortage of house. To handle the problem, the company has been partnering with firms that are venturing into property development.